Easy, breezy, beautiful: covergirl comes to 'riverdale' the covergirl/cw pairing goes back to america's next top model when the winner would feature in a covergirl campaign and one of. Covergirl has been making huge strides over the past year, particularly with its ambassadors we've seen the brand's first male face with 17-year-old james charles now the brand is making some more big changes, starting by getting rid of its famous slogan easy, breezy, beautiful. The powerful campaign features six barrier-breaking women who are bringing that tagline, and covergirl's mission of inclusivity, to life ahead, they explain in their own words exactly what that. To go along with the new slogan, covergirl has also released a campaign video, starring its new covergirls: katy perry, issa rae, ayesha curry, maye musk, massy arias, and shelina moreda.
Easy, breezy, beautiful is covergirl's slogan no more in the past few months covergirl has appointed five new ambassadors, including insecure's issa rae and 69-year-old maye musk, the brand's. Covergirl recently undertook its most substantial rebranding in over 50 years—updating its logo, product design and packaging and in perhaps the biggest shift of all, it retired its signature easy, breezy, beautiful tagline and unveiled a strong, empowering new one: i am what i make up. Covergirl's easy, breezy, beautiful has been replaced by a new slogan this is the biggest change in their 60-year history.
Fast-forward to the present day, where that same bravery kicked in when ojo, who joined covergirl in the fall of 2016, gave the brand a makeover by changing its slogan, easy, breezy, beautiful. Zendaya for covergirl this feature is not available right now please try again later. Easy, breezy, beautiful, indeed katy perry is the new face of covergirl, joining an illustrious roster of spokeswomen for the cosmetics brand that includes sofia vergara, queen latifah, pink and. For years, covergirl has been synonymous with its easy, breezy, beautiful slogan for many of us drugstore beauty devotees, it's all but ingrained in our memory (especially if you were an america's next top model fan—we would hear this slogan 100 times per episode while contestants filmed their.
Covergirl is going through a makeover on tuesday, the brand announced its biggest change since the '60s: the famous easy, breezy, beautiful, covergirl slogan is no more. Slogan: easy breezy beautiful covergirl - see more beauty slogans, popular advertising slogans for business. Covergirl ditches 'easy breezy beautiful' slogan for empowering message this is bigger than a new campaign or a tagline, said ukonwa ojo, svp covergirl, coty, in a statement we hope to.
Since 1961, covergirl has been an advocate of women rocking their unique kind of beautiful through relatable models not bound by traditional standards of beauty—and innovative products that are simply irresistible—covergirl makes it easy, breezy, and beautiful to be yourself. After 20 years, it's no longer easy, breezy for covergirl that iconic logo, which has been represented over the years by everyone from cybill shepherd to queen latifah, is being replaced. Easy, breezy, beautiful, is no longer going to be the famous tagline for cosmetics brand covergirl in an ad starring its new covergirls, including ayesha curry, issa rae, and more, the. Zendaya for covergirl: an easy, breezy, beautiful role model for girls face of this campaign and is now in a position to remind young black girls that the world. The cover girl slogan is easy, breezy, beautifulcover girl cover girl launched this slogan in 1997 this slogan helped to position the brand as clean, fresh, natural and approachable cover girl has worked to recruit spokeswomen to embody that slogan, including queen latifah, ellen degeneres.
Easy, breazy, beautiful cover girl campaign 1156 words | 5 pages as countless women believe it to be and that applying makeup every day does not imply that women are required to create masks or layers of fake skin to feel beautiful. Covergirl is an american cosmetics brand founded in maryland, united states, by the noxzema chemical company and acquired by procter & gamble in 1989 and later acquired by coty, inc in 2016. Easy, breezy, beautiful you finished that sentence in your head, didn't you few beauty and cosmetic brands have achieved what covergirl has over the years, establishing themselves as a beauty pillar as early as the '60s. 303 likes, 33 comments - 💄fab💄 (@barbiefab) on instagram: easy, breezy, beautiful covergirl like i seriously need to do an ad campaign everyone @covergirl.
Covergirl so lashy mascara, $9, target so lashy mascara is made for each and every lash what makes this product so incredible, beyond the amazing people representing it, is the brush's shape. Face & eye makeup, lipstick, makeup tools & pro tips check out our covergirl collections including trublend, outlast, blast and more. Girls can do anything, proudly proclaims a new ad campaign we've officially reached the point where women's empowerment is a sound marketing strategy.
In february, covergirl launched a new campaign called: the #girlscan movement celebrity covergirls like katy perry, ellen degeneres, pnk, queen latifah and sophia vergara starred in the initial. Name a brand — any brand — with a more recognisable tagline than easy, breezy, beautiful covergirlfor the last two decades, you couldn't. Easy, breezy, beautiful, covergirl that has always been one of my favorite taglines for a beauty brand while this tagline represents a marketing keystone of a very successful company, there is oh so much more than marketing that goes into elevating a beauty brand to global prominence - the kind covergirl enjoys.